Unrigged

Kirk's podcast, writing, and newsletter on building an independent practice without the luck.

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Updated Aug 18, 2026

Unrigged · Podcast

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Unrigged · Writing

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August 2026

The Friend Zone Is Not a Pipeline

Friends who could be clients stay friends when you never find a pain they will pay to stop. Curiosity first (Ted Lasso), then the pilot path, warm LinkedIn leads you already have, and why satisfied clients beat cold intros.

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