One system. Three ways to enter.
Every path leads to the same place: a practice that runs on a proven system, generates $10K–$25K a month, and belongs entirely to you.
↓ Scroll to see your optionsYour Entry Point
Choose how you enter the system.
Every path runs on the same Freedom Practice System™. The difference is how much of Kirk you get along the way.
Entry Tier
The Crew
Entry to the Freedom Practice System™
Annual, pay upfront
+ $299 enrollment fee
Annual, monthly payments
+ $299 enrollment fee
Results-based pricing
We don't get fully paid until you land your first client.
Voyage 1 with Kirk
Founding Client
The same Freedom Practice System™ as The Crew, with Kirk alongside you for the full Voyage 1.
Direct access to Kirk
Weekly 1:1s through all of Voyage 1
Everything in The Crew
Full curriculum, tools, and community
Results-based structure
Aligned incentives, we succeed when you do
Kirk reviews your Method Brief
Personalized Signal Forge output at Waypoint 2
Kirk coaches your calls
Live Migration Method Studio™ at Waypoint 5
ANCHOR scope review
Kirk reviews your first retainer terms
Voyage 2–3 Scaling
Navigator
Launching Q2–Q3 2026Navigator is where Crew graduates go to scale: peer groups, a referral network that costs nothing, and Kirk quarterly, no commissions taken from anyone.
Portfolio scaling system
Structured path from 1 client to 4–6
Pricing and scope architecture
Build retainers worth holding
Team extension playbook
When and how to bring others in
Navigator peer cohort
Executives at the same stage, same level
Revenue target modeling
$25K+ month, engineered backward
Quarterly strategy sessions
Direct access to Kirk at scale
What's Inside
Everything in each tier.
The full system, self-directed.
Most executives have run their best process for twenty years and never had to name it. Signal Forge™ makes you name it. What comes out the other side isn’t just a positioning document. It’s a documented methodology for how you actually work, one you can hand to a client on day one, teach to their team, and defend in any room. And because every Crew member runs the same exercises, the platform surfaces what no individual can see alone: what positioning language actually closes, what methodology structures clients buy, what works across industries and what doesn’t. Your methodology gets sharper in the room. The community makes it sharper before you walk in.
The six-stage framework teaches you how to run a discovery call. It also teaches you how to diagnose a client’s real problem once you’re inside the engagement. The same questions that surface a prospect’s pain surface a client’s bottleneck. Executives who internalize it stop asking surface questions everywhere, not just on sales calls. You’re building a diagnostic instinct. The studio is where you practice it first.
Add-on, Not a Tier
Outreach Engine
Done-with-you outreach execution. For executives who have completed Waypoint 3 (CHART) and are ready to run systematic outreach. Not a community product. Not a tool subscription. A working engagement.
Prerequisite: Waypoint 3 (CHART) complete
Common questions
Everything you need to implement the Freedom Practice System™ from day one. Weekly Deck Calls with Kirk. Fireteam™ peer accountability cohorts. Full access to The Helm™ platform. Signal Forge™ built in at Waypoint 2, so you can systematize your methodology and build your Method Brief. Migration Method Studio™ built in at Waypoint 5, so you have a proven framework for every discovery call. And a Slack community of experienced professionals doing the same work you’re doing. Signal Forge and Migration Method Studio aren’t add-ons. They’re how two specific Waypoints work. You’re not buying a community subscription. You’re buying the operating system.
The Outreach Engine is a done-with-you LinkedIn outreach service. We build your target list, write your outreach sequences in your voice, configure the platform, and run the campaigns alongside you. It’s $1,000 setup and $500 a month, separately priced from The Crew. You need it if your positioning is locked, you have 500+ LinkedIn connections, and you want systematic outreach execution without building it yourself. You don’t need it if you’re still in Waypoints 1 or 2. Outreach before positioning is just noise. Get your Bearing Statement™ right first. Then we talk about the Engine.
Same system. Different level of support and different stakes. The Crew is the Freedom Practice System™ self-guided, with weekly group access to Kirk, your Fireteam™, and all the tools built in. Founding Client is the same system with Kirk in the room, 1:1, for the full Voyage 1. He’s alongside you for every Waypoint, every decision, every discovery call. His fee is due only when you sign your first client. If you have the runway and the urgency and you want to move fast with someone who has done this 2,000 times, that’s Founding Client. If you want to implement the system at your own pace with community support, that’s The Crew. Same destination. Different pace. Different level of skin in the game on both sides.
The Crew is an annual commitment, paid either upfront or monthly. It’s not a subscription you cancel after 30 days. That’s intentional. The Freedom Practice System™ takes time to implement. The executives who get results are the ones who commit to the full cycle, not the ones who dip in for a month and leave before the Waypoints compound. If you’re not ready to commit to a year, The Crew isn’t the right entry point yet. Take the free assessment. Know where you stand. Then decide.
No waitlist. No discount. The $299 enrollment fee is a commitment signal, not a promotional artifact. The pricing is what it is because the system produces what it produces. If you’re looking for a deal, this isn’t the right conversation. If you’re looking for a proven path to $10K–$25K a month that you own 100%, the math already works.
This is the number one question we get, and it’s the right one to ask. Kirk wrote the full breakdown here: Health Insurance: The Real Barrier (And Why It’s Smaller Than You Think). Short version: his COBRA quote after leaving corporate was $2,392 a month. What he actually pays now for a family of four is $874. Same coverage quality. Different system. The math changes completely once the practice is running. The Freedom Number™ exists so you know exactly what you need to generate before you make the leap, not after.
A coach gives you advice. The Freedom Practice System™ gives you a map, tools, and a community of executives who are on the same path. Signal Forge™ produces a Method Brief, a tangible positioning document you own. Migration Method Studio™ produces discovery call fluency through practice, not theory. The Crew gives you peer accountability and weekly access to Kirk. A coach has one perspective. The system has 2,000+ engagements behind it. And you keep 100% of everything you earn. No commission. No percentage. No dependency on a single person’s advice.
Yes. And honestly, this is where the system does its most important work. Most fractional executives who already have clients are one lost retainer away from starting over. They landed their first client on network, stopped doing outreach because they got busy delivering, and have no pipeline underneath them. That’s not a practice. That’s a job with a different boss. The Freedom Practice System™ doesn’t stop at the first client. Waypoints 4 through 7 are built specifically for what comes after: keeping your pipeline full while you’re delivering, adding a second and third client without dropping the first, raising your rates without losing the relationship, and building the operating rhythm that runs the whole thing. The Compass Ritual™ and the True North Document™ give you the weekly instrument check that corporate used to provide and solo work doesn’t. If you have one client and no system underneath it, start at Waypoint 4. The foundation is already built. The map picks up where you are.
Not sure where to start?
The free assessment tells you exactly where you are and what to do first. Takes 5 minutes. No pitch at the end.
Take the Free Assessment →