The ReTern
For Fractional Executives

Land Your First Fractional Executive Client in 90 Days

There's a System for That.

The repeatable process behind 2,000+ fractional executives at $10K-$25K/month.

Choose the path that fits your situation. Each one leads to clarity.

2,000+ executives
15+ years
$10K-$25K/month

The Market Opportunity

Fractional Is the Fastest-Growing Executive Model

2x
Market growth in 3 years
310%
Increase in “Fractional CMO” demand
$240K-$1.2M
Annual income from 2-4 clients

Meet Your Guide

“I built the system that's helped 2,000+ fractional executives. Now I'm teaching it—so you can keep 100% of what you earn.”

KC
Kirk Coburn
Creator of the Fractional CMO Category, 2009
2,000+
Used this system
2009
Category created
100%
Revenue you keep

Real Conversations

From Corporate Refugee to Fractional Executive

“I was getting interviews. I even presented a full proposal to a CEO. But Kirk asked three questions I couldn't answer: Did I know their budget? Who makes the final decision? What's their timeline? I didn't. That's when I realized I was selling, not qualifying.”

JP
Joe P.
Former VP Marketing
Repositioning from seller → qualifier

“I kept describing myself as 'a VP of Finance with 20 years of experience.' Kirk reflected it back differently: 'You're the guy who walks into chaos and creates visibility. The company can't see where they're going, and you build the lens they see through.' I'd never framed it that way.”

T
Tim
Fractional CFO
16 achievements → building authority

“I kept telling people I'd shipped products to 50 million users. Kirk said, 'That's your resume. What's the problem you solve?' I said, 'I build high-performing engineering teams.' He pushed: 'What does that even mean to a CEO who isn't technical?' That's when I realized I'd never translated my work into their language.”

DK
David K.
Former CTO
Resume → CEO-facing problem statement

Common Questions

Frequently Asked Questions

Your Pipeline Needs a First Mate.

Simple pipeline CRM for fractional executives, consultants, and coaches. Built-in coaching tips that tell you what to do next. Not another bloated tool you'll abandon in a month.

Try First Mate Free
First Mate Pipeline View

Ready to Start?

Find Out What's Blocking Your Growth

Choose the path that fits your situation. Each one leads to clarity.

Join 2,000+ executives who've used this system.