You know who to target. You just need someone to pull the trigger.
You have 20 years of expertise. Your positioning is sharp. You’ve identified the companies.
And then you stare at LinkedIn for 45 minutes, draft one message, delete it, and go back to client delivery.
Outreach Engine™ is done-with-you LinkedIn outreach execution. We build the campaigns, write the messages, configure the platform, and send the sequences. You show up for the discovery calls.
What Happens When You Sign Up
Week 1: Setup
This is where the real work happens. 5–9 hours of skilled campaign building:
- ICP Targeting — We build your ideal client profile using Sales Navigator’s advanced filters. Role clusters, industry segments, years of experience, geography. Not guessing. Systematic.
- List Build — Your first 400+ targeted prospects, segmented by role cluster (Executive/Operations, Finance, Growth/Revenue).
- Message Sequences — Custom outreach messages in your voice, not templates. Connection requests, follow-ups, and value-first touchpoints built from your Method Map™ and Signal Deck™.
- Platform Configuration — We-Connect configured, campaigns loaded, sending schedules optimized, safety limits set.
- First Mate CRM Integration — Every prospect flows directly into your First Mate pipeline. No spreadsheets. No manual tracking. Prospects move through 9 phases from TARGET to WON automatically.
Month 2+: Ongoing
- Monthly optimization call (30 min) — What’s working, what’s not, what to adjust
- Campaign monitoring and performance reporting
- Message A/B testing and refinement
- New prospect list refreshes as campaigns mature
- First Mate CRM pipeline stays synced with active campaigns
The Guarantee
3 qualified discovery calls in your first 90 days, or your monthly fee is paused until we deliver them.
Not “meetings.” Not networking coffee chats. Qualified discovery calls with prospects who match your ICP and agreed to a conversation about their needs.
Month 1 is setup. Month 2, campaigns are running. Month 3 is when pipeline converts to calls. If we haven’t delivered three qualified conversations by Day 90, we pause your $500/month until we do.
The $1,000 setup fee covers real work that’s done regardless. The monthly is where we put skin in the game.
The Math
Your all-in cost:
One $10K/month retainer client pays for 14+ months of Outreach Engine™. The ROI math isn’t subtle.
How This Compares
We’re priced below the quality players on ongoing cost. We deliver more than the budget players because of the coaching, positioning, CRM, and guarantee that no outreach agency offers.
Built for one market. Yours.
Generic outreach agencies serve SaaS founders, real estate investors, coaches, and anyone else who’ll pay. Their templates are generic because their clients are generic.
Every Outreach Engine™ campaign is built from 15 years and 2,000+ placements in the fractional executive market. We know which companies hire fractional leaders. We know the signals that mean they’re ready. We know the language that makes a CFO, COO, or CMO stop scrolling.
Your ICP targeting uses role clusters built from Kirk’s category creation methodology. Not “decision maker” filters pulled from a dropdown menu. Your messages pull directly from your Method Map™ and Signal Deck™ — positioning assets that no outreach agency would know how to create, let alone integrate.
Your prospects flow into First Mate CRM the moment they engage. You see every connection, every reply, every booked call in a visual pipeline built specifically for fractional executives managing 2–4 client relationships. Not a Salesforce dashboard designed for a 50-person sales team.
This isn’t outreach. It’s systematic market entry for independent executives.
Prerequisites
Outreach Engine™ works when the foundation is solid. Three requirements:
- 1
Waypoint 2 complete.
Your positioning has to be sharp before we send a single message. If you can’t clearly articulate what you do and who you serve, start with Signal Forge ($79/mo) first. We don’t send confused outreach.
- 2
500+ LinkedIn connections.
Enough network to build on. If you’re under 500, start with The Crew ($99/mo) and grow your network first.
- 3
Sales Navigator active.
~$80/month, paid directly to LinkedIn. This is the targeting infrastructure that makes systematic outreach possible.
If you’re not there yet, that’s fine. Signal Forge sharpens your positioning. The Crew builds your network. Outreach Engine™ will be here when the foundation is ready.
What’s Included
- ICP targeting and Sales Navigator list build
- Custom message sequences in your voice
- We-Connect platform configuration and campaign launch
- Monthly optimization call (30 min)
- Campaign monitoring and reporting
- First Mate CRM access included — your pipeline, tracked automatically
- 3 qualified discovery calls in 90 days, guaranteed
Part of The ReTern Navigation System™ at Waypoints 3–4 (PROSPECT + REACH OUT).
Pricing
Not sure if you’re ready? Talk to Kirk →
Month-to-month. No contract. Cancel anytime.
Outreach Engine™ is separately priced. It is NOT included in The Crew, Founding Client Program, or Navigator Community.
Outreach Engine™ is part of The ReTern Navigation System™ at Waypoints 3–4 (PROSPECT + REACH OUT), where you systematically identify targets and initiate conversations.
Built on Kirk Coburn’s 15+ years of executive outreach methodology. The same systematic approach that generated pipeline for 2,000+ fractional executive placements through Chief Outsiders — now powered by We-Connect automation with human coaching oversight.