The Book · Coming 2027

The operating system for building a fractional practice that lasts.

The book lands in 2027. Your practice is here now. Take the three-minute assessment and get a straight read on where your independent practice actually stands, across all five domains, and the first thing to fix.

Take the 3-minute assessment

Free, three minutes, an instant result. No guessing where you stand.

Or just get on the book’s early list, the first chapter and launch-day access:

The weekly note, an early chapter, and launch-day access. No spam, unsubscribe anytime.

The first 100 on the list get a copy signed by me. The work is serious, the perks do not have to be.

Corporate Refugee by Kirk Coburn, working cover
Kirk Coburn
Kirk Coburn
Coined “Fractional CMO.” Placed thousands of executives.
Thousandsof executives placed
15+years before there was a name for it
$10K–$35K+per month, per client
1system, start to finish

What is inside

1

Land the first client without chasing

The seven-step system that turns "I help companies with X" into one clear sentence the right people act on, so clients come on purpose, not by luck.

2

Run it like a business, not a string of gigs

The handful of gauges that tell you the practice is healthy, and the weekly rhythm that compounds instead of starting from zero every quarter.

3

Build the two engines that fill your pipeline

Authority that makes you known, and referrals that bring the next client. The flywheel most people leave to luck, built on purpose.

4

Put AI to work, or get left behind

Going independent today without using AI to do the work of a team is the new malpractice. Where it actually moves the needle, and where it does not.

Who it is for

For experienced operators going independent: the corporate refugee, the executive between things, and the consultant who wants a real practice instead of a hustle. No motivational fluff, just the process.

The corporate refugee
You left, or you got left, and you are not going back to the cubicle.
The executive between things
The gap between roles is the moment to build something that is finally yours.
The consultant who wants a practice
Not a string of gigs, a business that compounds.

Get on the early list.

Read a chapter before anyone else, plus the weekly note and launch-day access.

Results vary. The income and timelines shown are illustrative, not a promise or a typical result. What you earn, and how fast, depends on your experience, your market, your effort, and your network. The ReTern provides a system and coaching, not a guarantee of income.